Regular short articles/content to interest business owners .

Information for the business: I'm a business performance coach
Topic: of interest to medium size businesses
Tone: Informal/Casual
Outline & Structure: Short pieces of content that I can use in newsletters and social media
Extra notes: I want to appeal to business owners with established firms that know that they can achieve more but are not sure of how to do it.
It may require content that is a little provocative to stand out from the mass of advice and information. I'd like to get their attention in an intellectual way and then show them some steps they can take to advice their business.
My mantra is 'Make a Life '. ie the business is there to provide you with resources to enable your personal goals. The aim is to create a business that works without the owner. They can't see that when they are tied up in the job they gave themselves.
COntent needs to get to emotion but in a sensitive way that makes readers think and want to ask more ....