PR campaign for launch of a career coaching program

I will be launching a new coaching program in January and would like to build momentum with a strong press coverage.

I am the founder of We Love Mondays a community-based organisation that helps you find a purpose in life and a job you will truly love.

www.welovemondays.club

I would like to get press coverage from big names in line with the Blue Monday next year. https://en.wikipedia.org/wiki/Blue_Monday_(date)

60% of people hate their jobs. My aim is to help these people love their Mondays.