Need 3 SEO content rich press releases for a fashion/charity event in NYC.

I have an existing press release for the trade that can be modified. There are three target markets local newspapers and online news; trade (retail stores), nyc bases mommy blogs and our social media followers. This is a time sensitive press release. Need to be cognizant of SEO rich keywords, # tags for twitter and SEO for facebook. Goal is to generate interest and traffic for a fashion brand launch in NYC and charity event.