Marketing plan, PR, press release and social strategy for 8 minute exposė

Wake, a Nonhuman Animal Rights Organisation is in need of assistance with publicly launching an exposė which shows the reality of nonhuman animal use in Ireland.

Further information about the organisation can be found on our website.
https://www.wakeactivism.com/

The scope of the project entails

- Providing a concise plan that clearly outlines the mediums that should be used to promote the release i.e. facebook, instagram, youtube, mailing list etc..
- required activities, i.e. creating content, contacting media via email, phone etc...
- timelines to execute the release
- suggested spend, if any, on any related advertising/media
- Drafting content for an official Press release / Statement
- Drafting content for social media posts & stories, youtube, blogs, and website content

Attached is an RFP with full information.