Create a strong and competitive Amazon A+ content for high end kitchen applience

Details about the product: see http://www.delonghi.com/en-GB/products/coffee/coffee-makers/automatic-coffee-makers/primadonna-s-de-luxe-ecam-26455m-0132215118/
Tone: Instructional/Educational
Outline & Structure: The current retailer/e-retailer content varies from retailer to retailer / from product to product & from market to market. We want to create a strong and creative Amazon A+ content that will be used across all retailers and markets.

This is the current content on Amazon:
http://www.amazon.co.uk/DELONGHI-PRIMADONNA-BEAN-COFFEE-MACHINE/dp/B007JT9FFQ/ref=sr_1_4?s=kitchen&ie=UTF8&qid=1393878540&sr=1-4&keywords=primadonna

Here is an example of a good content:
http://www.amazon.co.uk/Philips-Exprelia-HD8856-08-Automatic/dp/B005LGD5Q4/ref=sr_1_3?s=kitchen&ie=UTF8&qid=1393879002&sr=1-3&keywords=saeco+coffee+machine

And here is an example of not a bad content, but has too much text:
http://www.amazon.co.uk/Delonghi-ESAM04-110-S-Magnifica-Espresso-Cappuccino/dp/B002ID1XXK/ref=pd_sim_sbs_kh_14?ie=UTF8&refRID=04XH5DNPAYK3D3V86E93
Extensive research needed: no
Extra notes: If we are happy with your work, we will give you the whole portfolio to create the content for (about 50 products)