Two projects

PROJECT OVERVIEW

I am building multiple short-form content pages focused on:
1. Football analysis (player careers, tactical breakdowns)
2. Entrepreneur / business storytelling

The goal is to produce high-quality, fast-paced, engaging reels that maximise retention and watch time.

You will be responsible for turning raw inputs into fully edited, high-performing videos.

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WHAT I WILL PROVIDE

For each video, I will provide:
• Talking head video (AI generated or recorded)
• Full script
• Topic reference (e.g. player or entrepreneur)

You will not need to film anything.

Your role is to take this and create the final polished video.

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YOUR RESPONSIBILITIES
1. ADD B-ROLL (VERY IMPORTANT)

You must source and add relevant footage that supports the narration.

Football content:
• Match clips
• Goals
• Assists
• Key moments
• Celebrations

Entrepreneur content:
• Podcast clips
• Interviews
• Public appearances
• Photos
• Company/product visuals

B-roll must match what is being said in the script.

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2. HIGH-RETENTION EDITING STYLE

The editing must be fast-paced, dynamic, and engaging.

Key principles:
• Frequent cuts (every 1–3 seconds where appropriate)
• Constant visual movement
• No long static frames

Even when using a static image, you must create movement using:
• Zoom-in / zoom-out effects
• Camera shake / bounce effects
• Angle shifts
• Colour overlays or lighting changes

The video should feel like:

“The camera is constantly moving, reacting, and reframing the scene”

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3. ANIMATED CAPTIONS (MANDATORY)

Every video must include captions.

Captions should:
• Be animated
• Highlight key words
• Be easy to read on mobile
• Sync perfectly with speech

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4. MOTION GRAPHICS & ENHANCEMENTS

Where relevant, include:
• Titles and headings
• Stat overlays
• Simple graphics (e.g. timelines, key points)
• Transitions that enhance pacing

Keep it clean but engaging.

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STYLE REFERENCES (IMPORTANT)

Please study these examples carefully — this is the exact style I want:

https://www.instagram.com/reel/DTikJEKDybM/?igsh=MXh1NzczdnN3dTliMg==

https://www.instagram.com/reel/DUTiXzLD2VP/?igsh=bmVxemszczc5MXFt

https://www.instagram.com/reel/DVsyp3sjds_/?igsh=MXN3ejVqMmhvcGF3NQ==

https://www.instagram.com/p/DGQeDyPod1O/?img_index=2&igsh=NTBpdGRna3p3eDZ4

https://youtube.com/shorts/CQSvfJFh_JE?si=FsZVYUiBaq3KG4VI

https://youtu.be/C7LL7VwP8Nc?si=MS8G4wux11O_

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DELIVERABLES
• 5 videos per week
• Ideally minimum 1 per day

Each video:
• 30–60 seconds
• Vertical format (9:16)

Optimised for:
• Instagram Reels
• TikTok
• YouTube Shorts

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TURNAROUND TIME
• 24–48 hours per video preferred
• Ability to handle multiple videos per week