TAG Aero animated overview video

Client: Designzillas/TAG Aero

Overview: Develop one :30 second animated video

Concept/Objective: Buying and selling APU’s (Auxiliary Power Units) comes with a lot of stress, paperwork, and technical information that you don’t understand. Basically, just plain chaos. Through TAG Aero you get a simplified way to buy and sell. Tag works with the seller to consolidate paperwork to create a seamless sale for the buyer. How buying on TAG works: find APU, download Minipak for in depth info, and Contact TAG for Purchase using web form. How selling on TAG works: Contact TAG, send all APU documentation, ship APU to TAG, receive payment. With the ease of their process you cut out the stress of paperwork and there is no hassle between buyer and seller.

Style: TAG Aero wants to communicate that they are professional but, fun and easy to work with. It should be upbeat and show movement through the piece, think “velocity”. Want the branding colors and style to be shown throughout the video, does not necessarily need to be the focus. Should try to be consistent with look of the new website. We also want to showcase their motto: #FLYFORWARD.

Here is a link to the branding guidelines: https://motion.video/wp-content/uploads/gravity_forms/5-3352f08de4194913b8dc422dfd48c279/2017/11/TAG-Branding-Styleguide.pdf

Requirements:
5-6 design frames per concept (2 concepts)
One style similar to Carmax video
Something more abstract
One style similar to Healthy Bees video
More character driven
The animation style can be the same as Healthy Bees, but one should be more abstract while the other can incorporate characters and they can drive the video.

Script: Draft script is attached. Will have revisions, but we can use this for design purposes. We will provide the voiceover.

Timeline:
Design frames need to be presented Tuesday (12/5), need to review frames internally by end of day Friday (12/1).
Final deliverables due by 12/28

Budget: $700