SessionM Software Product Explainer/Overview Video

Overview:

SessionM is partnering with Salesforce in creating a new software product called Loyalty Cloud. This video will show potential customers what the product is, how it works and how it will benefit them. It will be one 2-3 minute 2D animated explainer/tutorial video.

Requirements:

-Develop one concept, with 5-8 design frames.
-One-third to one-half of the video should be comprised of product screen shots/screen captures on computer screens and mobile devices
-The rest of the video should be comprised of iconography, dynamic text and abstract design elements
-Typography should call out key features/key messages in the script -- the text should NOT look like plain text typed on screen. Needs to be dynamic and visually interesting and exciting.
-The tone should be professional, but also light-hearted and should get people really excited about the new product and how it will help their business
-Should stick to SessionM branding guidelines (see website for now -- client will send colors/fonts/logos to include)

Style:

They do NOT like the look and feel of the current videos on their website: https://www.sessionm.com/resources/category/videos/

Timeline:

-Concepts need to be presented on 1/29, so will need ASAP
-Rough cut development 1/30-2/2
-Fine cut development 2/6-2/7
-Final file development 2/9-2/12

Attached is the current draft of the script (we are waiting for feedback, but we can use this to develop the design.)

Let me know what questions you have.