Facebook / Meta Video Ad Creator - Performance & Hooks Focused

Facebook / Meta Video Ad Creator — Performance & Hooks Focused

We’re looking for someone to turn our existing raw footage into high-performing Facebook/Instagram video ads (30–60 seconds) for our UK wellness brand, NUYU.

Important: we are NOT simply looking for a video editor.

We can provide plenty of raw footage, UGC, product footage, testimonials and brand assets. What we need is someone who understands performance advertising and knows how to turn that footage into ads designed to sell.

You should have strong experience with:

* Creating scroll-stopping hooks in the first 1–3 seconds
* Understanding why people buy — pain points, desires, objections and curiosity
* Structuring ads around Hook → Problem → Solution → Proof → CTA
* Turning raw UGC/product footage into multiple compelling ad concepts
* Writing strong on-screen copy, headlines and CTAs
* Pacing, pattern interrupts, captions and visual hooks
* Creating different hook/angle variations so we can properly test creative
* Understanding what works specifically on Meta/Facebook, rather than simply producing nice-looking videos

We are not looking for cinematic brand films. We want ads that feel native to the feed, grab attention quickly and are built around conversion.

Ideally, you will have a strong portfolio of DTC/e-commerce Meta ads and be able to explain the thinking behind the creatives — not just show us something that looks good.

To apply, please send:

1. 3–5 examples of Meta video ads you’ve personally created.
2. Examples where you were responsible for the hook/concept, not just the edit.
3. A short explanation of how you approach the first 3 seconds of a Facebook ad.
4. Your price per 30–60 second ad and cost for producing multiple hook variations.
5. Any experience within wellness, supplements, health, fitness or beauty.

There is potential for ongoing work if we find the right person. We have a significant amount of footage and want to build a regular pipeline of new Meta creative.

Please don’t apply if your experience is primarily general video editing. We’re specifically looking for someone who understands direct-response creative, hooks and sell through video.