Chief Executives Organization - Animated video

Client: Chief Executives Organization

Overview: Develop one 30- to 60-second video using a combination of existing footage and motion graphics (including on-screen text), as well as background music (no voiceover)

Objective: This video will highlight CEO's most notable achievements from over the past year in order to instill excitement and pride among the board as well as CEO members.

Style: Should feel motivational, exciting, proud (but not arrogant). Should look and feel like the CEO brand, but we can use colors outside of their brand as well. Here is a link to their brand guidelines: https://drive.google.com/file/d/0BwrwU1C8rL-rVUZyalR2dm9MM0E/view?usp=sharing

Here's a link to a report that the video may be included in as well, to give an idea of their look/feel: https://drive.google.com/file/d/0BwrwU1C8rL-rOGV4NUNYYlhuQkk/view?usp=sharing

Thinking maybe we do a parallax effect on the photos or some other kind of treatment to elevate the images, since they won't look exciting on their own.

Requirements / Timeline: Develop 3-5 design frames -- need to present to the client on 11/2, so if we can review internally on 11/1, that would be ideal. Final video will be due EOD 11/13.

Assets: I am waiting for the client to send over photos we can use. In the meantime, for the design frames, I'm thinking we do the following:

1. Text on screen: 5 continents visited
Visual: Animation of globe spinning - 5 continents are highlighted/light up one by one

2. Text on screen: 4 Incoming International Presidents excited about their years
Visual: Stock images of 4 men (should look like they're in their 50's or 60's, of different races)

3. Text on screen: 3 Executive education events
Visual: Animation of an educational event (speakers talking to a group of people and/or people interacting); one event multiples into three

4. Text on screen: 2 board meetings
Visual: Stock images of 2 board meetings (should be comprised of men and women in their 50's / 60's)

5. Text on screen: 1 amazing global organization
Visual: Open to ideas. This will be the last thing on screen, so need to wrap everything up and tie everything together so as to say -- all of these accomplishments that were just mentioned in the video happened within this one awesome organization -- members should feel proud.

Here's a link to a video with a similar approach: https://drive.google.com/file/d/0BwrwU1C8rL-rX2ZfcDM3S19DaHc/view?usp=sharing