Premium 15–20 Sec TikTok/Reel for a Male-Focused AI Mentor App

I am looking for a skilled short-form video editor/creator to create one premium 15–20 second vertical TikTok/Reels video from scratch for a pre-launch mobile app called MANWRD.

This is a paid test project. If the result is strong, there may be ongoing short-form video work.

About the app

MANWRD is a male-focused AI mentor app designed to feel like a direct, intelligent and private mentor in your pocket.

It is designed around topics such as:

• Discipline
• Confidence
• Ambition
• Relationships and breakups
• Fitness and habits
• Difficult decisions
• Setbacks
• Fatherhood
• Life direction

The goal is NOT to make a traditional app advertisement.

The video should initially feel like compelling native TikTok/Reels content that makes someone stop scrolling. The viewer should only gradually discover MANWRD.

Creative direction

The core concept is:

“You don't need more motivation.”

The video should focus on a relatable problem:

A man knows what he needs to do, knows he should be doing more, but repeatedly struggles to take action.

Suggested structure:

Problem → Curiosity → MANWRD → Mentor response → Payoff → CTA

Example opening:

“You don't need more motivation.”

Then create curiosity around:

“You already know what you need to do. So why aren't you doing it?”

The video should then naturally transition into the MANWRD interface and show the AI mentor experience.

Important opening requirements

The first 1–2 seconds are extremely important.

DO NOT start with:

• MANWRD logo
• App Store screen
• Generic phone mockup
• “Introducing MANWRD”
• Corporate advertisement visuals
• Generic AI chatbot visuals

The viewer should immediately think:

“That's me.”

or

“What's this about?”

Visual style

We want:

• Masculine
• Premium
• Modern
• Cinematic where appropriate
• Minimal
• Intelligent
• Emotionally relatable
• Native TikTok/Reels pacing

Please avoid:

• Alpha-male clichés
• Lamborghini/luxury clichés
• Money shots
• Gym clichés
• Aggressive motivational edits
• Cheap stock footage
• Corporate SaaS style
• Excessive transitions/effects
• Generic AI-looking content

MANWRD UI

I will provide the official MANWRD logo assets and Figma/UI materials.

The UI should be integrated into the story rather than simply placing a static phone screenshot on screen.

Use:

• Animated UI
• Intelligent zooms/crops
• Smooth transitions
• Conversation/message emphasis
• Subtle motion graphics

The actual MANWRD product experience should feel like the hero of the second half of the video.

Editing requirements

The finished video should include:

• Strong 1–2 second hook
• Native TikTok/Reels pacing
• Clean captions/on-screen text
• Professional motion graphics
• MANWRD UI integration
• Music
• Well-timed SFX
• Clean sound mix
• Strong storytelling
• Premium 9:16 finish

Voiceover

Voiceover is optional.

If you use one, it must sound:

• Natural
• Male
• Calm
• Confident
• Intelligent
• Controlled

Please avoid aggressive motivational/TikTok AI voices.

Ending

The final brand reveal can use:

MANWRD

Your mentor. In your pocket.

The app is pre-launch, so do NOT use fake App Store/Google Play buttons or “Download now.”

What I need from you

Please apply only if you have experience creating short-form TikTok/Reels content, particularly videos that combine storytelling, motion graphics, captions, sound design and product/UI footage.

When applying, please send:

Your 2–3 most relevant short-form video examples.
Examples where you created the editing/motion/storytelling yourself.
Your fixed price for this 15–20 second video.
Your turnaround time.
Confirm that you can work from the creative direction above and use supplied MANWRD UI/assets.
Tell me briefly how you would approach the first 2 seconds.

I am looking for someone who can demonstrate creative thinking as well as editing ability, not someone who simply puts footage together.

Budget

Target budget: $15–$30 for the initial paid test.

If the result is strong, I am open to discussing additional videos and ongoing work.

Deliverable

One finished:

15–20 second
9:16 vertical
TikTok/Instagram Reels video

Final export should be clean, polished and ready for social media.