Video Games E-Commerce Website - Great Opportunity

Video Games e-commerce Web Site Redesign

Person Specification of the designer
This is a great opportunity for a flexible and open-minded designer to create a cutting edge website and be part of something BIG. Once the website has been overhauled (logo, brand identity, buttons, interface etc), there will be regular contact with the designer (a few hours a week to aid with graphical changes and updates). This is potentially an ongoing role and could even lead to a full-time job down the line, for the right person.


Work needed as well as this at a later stage –
Business Cards
Letterheads
Wordpress blogs
Twitter / Facebook/Ebay backgrounds, f-commerce
Skinning of website background
m-commerce and app design
Youtube Channel Design
SEO support
Coding of backend of the website

This is an extremely exciting and unique opportunity in a sector, which is bucking the recession trend and a creative thinkers dream. We expect a forward thinker who can relate to the exciting project with designs that match.


Project Summary:

The site is an emerging video game e-tailer, providing a unique interactive environment for the hardcore gamer. It has a very catchy URL, excellent for brand opportunity’s. Initially geared towards a niche community of repeat consumers looking for the best deals on the latest games, 2Game is seeking a strong, credible online presence and identity – to promote the company’s unique approach and vision to a potentially global audience. Furthermore, 2Game would like to promote additional capabilities including a new age shopping experience and interactive identity campaigns. The current web site exists only as screenshots and some coding, the successful designer will take this project through to completion.
Immediate goals include advancing marketing and promotion of the company via the site through gradual but sustained growth through social media interaction, therefore the logo and brand identity are CRUCIAL. In addition, a significant goal is to create a site that is scalable and easy to update. Long-term, the 2Game site will be a tool and a resource for gamers and industry alike to buy, play and review top games on all formats – with the eventual build out of a consumer communication area and a stable download portal which supports app download and future media.

Screenshots have been attached to see where we are up to now, we would like a theme redesign and logo as well. We were not far from the finished article here however we still feel it can be improved upon.


Target Audience:
2Game’s target audience includes regular game players/buyers. Importantly, these consumers will be ‘in the know’ and very much the type of consumer that have their fingers on the pulse when it comes to video game news and updates. These individuals are looking at the website in order to preorder and obtain the best price of their chosen game. These consumers will already have their preferred retailers, and are looking for something different/new in what is quite a similar market despite the industry’s relative youth. This is where we hope to gain market share.

2Games's typical web site visitor has a job that they don’t really care about and who lives for the weekend and primarily playing video games. He is considered a ‘geek’ and has all of the gadgets and games before anybody else. He has a massive interest in technology, but would rather surf websites and interact online than watch television or go out. Attention to detail of the games they purchase and where they purchase them is very important.. This consumer will not miss a trick.

Perception/Tone/Guidelines:
Dynamic, experienced, contemporary, exciting, fun, communicative
high visibility.
Easy to navigate and find information
Simple shopping process (view whats in cart)
Previously viewed products section
Shopping cart checkout HTML page
UK / EU / ROW are all target markets, so a design which doesn’t exclude but definitely targets our market area of high spending savvy video gamers.
*Please think Xbox 360 / Sony PS3 / Nintendo Wii*
Customer focused

Communication Strategy:
The web site redesign will provide direct communication methods including, featured articles, game reviews and industry news. Down the line there will be a member blog/forum area. In the first phase of development, the site will be predominately a retail site with great deals. In the next phase of development, a password protected client area will be added for forum interaction.

Competitive Positioning:
The site will be a new exciting proposition to the video games sector. We aim to be specific in our offering, rather than using the platform to sell anything with a margin, video games/consoles/accessories will be our main and only proposition.
Where we aim to differ is to use the internet’s capabilities and be as reactive and in ‘real-time’ as possible, offering spot deals with certain quantities on a first come first served basis. One of our main pulling areas will be promotional deals which we can obtain from our suppliers. We aim to create an area of the site or landing page which is updated regularly to support the latest offer / deal we will be providing. This will need to be easily updated in a short space of time allowing us to keep a buzz about the site.
Customer interaction on both sales and support side will also be a main focus.

Single-Minded Message: innovative sales platform with end user interaction.