Site Optimization, SEO, Lead Gen/Sales Conversion help

There could be follow on work for the right person. I would like to find someone that I can have open dialogue about what I am trying to accomplish. Need to be able to have skype/phone conversation. I want to focus on optimizing existing site and developing better sales funnel to convert visitors. I am in the Medicare market and concentrate on regional(Ohio) customers. I would like a time/cost estimate of project to include: on-site optimization, SEO, competitor research, and lead generation/sales conversion improvement.

http://www.ohiomedigapinsurance.com.


I feel that our site has a good start, but there are items that need addressed. I am targeting a segment of the Ohio population over the age of 65 years old, and have not had a very high conversion rate.

Background of industry: There is a government healthcare system here in the US known as Medicare. Not sure if you are familiar with it, but there are supplemental insurance plans (aka Medigap plans or policies/ Medicare Supplements, Medicare Supplement plans) available to seniors that will pay healthcare expenses that Medicare does not pay. i.e. Doctors office visits and hospital bills. There are many different plans available and we help them to navigate options to determine which plan is right for their situation.

The problem that I see with some of the projects in most resumes is that the keywords that are #1 are not not necessarily what consumers are typing into a Google search bar. I want my potential customers to be able to find me by the terms they are likely to type into the search engine when shopping for medicare supplement insurance regionally.


Project to include:

-evaluating and determining which keywords to target for success with Ohio consumers.
-good, natural backlinks - I do not want to be penalized by Google now or in the future!
-website SEO optimization and advice
-dmoz?
-leads/conversions and suggestions

I look forward to hearing from you. Thanks