Google Analytics Training Guide
- or -
Post a project like this4308
$$
- Posted:
- Proposals: 1
- Remote
- #155483
- Awarded
Description
Experience Level: Intermediate
Training Guide required for Google Analytics.
Example material required
Introduction to web analytics
The Google Analytics story
The importance of tracking campaigns
Tracking scripts
What can be tracked with Google Analytics?
Natural (SEO) vs. Paid (PPC) Search
Google Analytics Terms of Service
Administrative interface
How to set up an account and profile
Adding users
Standard filters
Goals and funnels
Site Search
Linking with AdWords
Reports interface
Reports: Overview, Visitors, Traffic, Content, E-Commerce
Reporting Delay
Discuss interface features
Date selection tool
Exporting and saving reports
Customising dashboards
Emailing reports
What do you want to track?
Key Performance Indicators (KPIs)
Traffic sources analysis
Lead generation metrics
Branding and Rich Internet Application (RIA) metrics
Keyword analysis
Website design/site content optimization
E-commerce
Tracking Goals and Events
Goals vs. events
How to set up a goal
Principles for setting up events
Monitoring Change
Google Annotations
Google Intelligence
Experimentation and tracking
Ad Creatives, landing pages, refining keywords, shopping cart funnels
Manual campaign tracking
Troubleshooting
Tools of the trade
“Not set”, “other”, sampling, set up, linking
Common errors and how to avoid them
Help center, GAAC program, discussion forum
Example material required
Introduction to web analytics
The Google Analytics story
The importance of tracking campaigns
Tracking scripts
What can be tracked with Google Analytics?
Natural (SEO) vs. Paid (PPC) Search
Google Analytics Terms of Service
Administrative interface
How to set up an account and profile
Adding users
Standard filters
Goals and funnels
Site Search
Linking with AdWords
Reports interface
Reports: Overview, Visitors, Traffic, Content, E-Commerce
Reporting Delay
Discuss interface features
Date selection tool
Exporting and saving reports
Customising dashboards
Emailing reports
What do you want to track?
Key Performance Indicators (KPIs)
Traffic sources analysis
Lead generation metrics
Branding and Rich Internet Application (RIA) metrics
Keyword analysis
Website design/site content optimization
E-commerce
Tracking Goals and Events
Goals vs. events
How to set up a goal
Principles for setting up events
Monitoring Change
Google Annotations
Google Intelligence
Experimentation and tracking
Ad Creatives, landing pages, refining keywords, shopping cart funnels
Manual campaign tracking
Troubleshooting
Tools of the trade
“Not set”, “other”, sampling, set up, linking
Common errors and how to avoid them
Help center, GAAC program, discussion forum
John P.
93% (11)Projects Completed
12
Freelancers worked with
15
Projects awarded
16%
Last project
8 Aug 2013
United Kingdom
New Proposal
Login to your account and send a proposal now to get this project.
Log inClarification Board Ask a Question
-
There are no clarification messages.
We collect cookies to enable the proper functioning and security of our website, and to enhance your experience. By clicking on 'Accept All Cookies', you consent to the use of these cookies. You can change your 'Cookies Settings' at any time. For more information, please read ourCookie Policy
Cookie Settings
Accept All Cookies