Complianz + Google Consent Mode v2

Complianz + Google Consent Mode v2
Prepared for Fulham Travel Clinic • fulhamtravelclinic.com •
Project Summary
This quote covers the implementation of cookie consent management and Google Consent Mode
v2 for fulhamtravelclinic.com. Required for compliance with UK GDPR and the Privacy and
Electronic Communications Regulations (PECR), and ensures accurate, consent-aware analytics
and advertising tracking.
Implementation is carried out via Google Tag Manager (GTM-T84667LP) using Complianz as the
Consent Management Platform, and affects the existing GA4 tags currently in place on the
website.
Scope of Work
1. Complianz Setup & Configuration
Set up Complianz as the Consent Management Platform (CMP) for the website.
• Install and configure Complianz for fulhamtravelclinic.com
• Categorise cookies: Functional, Statistics, Marketing
• Configure consent banner for UK GDPR compliance (consent-first approach)
• Set geo-targeting rules for UK / GDPR region
• Default all non-essential cookies to denied on first visit
2. GTM Integration — Complianz CMP Tag
Connect Complianz to GTM so consent decisions control when tracking tags fire.
• Add Complianz GTM tag to GTM-T84667LP
• Configure Consent Initialisation trigger to load Complianz before any tracking
• Set up Complianz Consent Update listener to react to user choices in real time
Service Quote — Fulham Travel Clinic
3. Google Consent Mode v2 Implementation
Implement the full Consent Mode v2 framework. Signals consent state to Google's platforms and
enables modelled conversion data even when users decline cookies.
• Consent default tag — all signals denied by default on page load
• Consent update tag — updates signals when user accepts or declines
• Signal mapping:
Consent Mode Signal
Complianz Category
analytics_storage
Statistics
ad_storage
ad_user_data
Marketing
Marketing
ad_personalization
Marketing
4. Tag Consent Configuration
Update all existing GTM tags to require consent before firing.
• GA4 Google Tag → requires analytics_storage
• All GA4 Event tags → require analytics_storage
• Any advertising tags → require ad_storage, ad_user_data, ad_personalization
5. Testing & QA
Full end-to-end testing across all consent scenarios.