
Research sites for our Google display ads placements.
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Post a project like this4136
£15/hr(approx. $21/hr)
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- Proposals: 4
- Remote
- #562008
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Description
Experience Level: Intermediate
We are using google display network ads.
Our target audience aren't looking for our product, they likely don't know it exists, are vaguely aware of it but think its too expensive for them, or that its only suitable for larger companies. We're sure they aren't actively searching for it, which why we don't use search network ads.
Our product, Pro Pal is a mobile workforce management system consisting of rugged PDA/Tablet computers and back office software on a monthly subscription model. We are targeting owners/directors/influencers at any company whose business involves sending workers out to customers to complete jobs. Usually this is plumbers, electricians etc but the software can accommodate any business type who send people out to do jobs.
Our website is: www.ff-sol.com
Using keywords to target the display adverts would not be accurate enough, our ads would place on sites that serve an indivdual looking for a plumber, or a DIY person looking for a replacment tap etc, rather than the plumbers themselves.
To reach our target audience we use specific placements on wesites that we have verified are frequented by our target audience, for example:
electriciansforums.co.uk
contractortalk.com
ukplumbersforums.co.uk
So, we're looking for someone to research sites that are part of the google display network and are of specific interest to our customers.
This one will require a degree of lateral thinking to decide which companies could benefit from our product and then consider what types of sites those companies may frequent.
I expect this one to be regular work for whoever can provide placements that get us results.
Our target audience aren't looking for our product, they likely don't know it exists, are vaguely aware of it but think its too expensive for them, or that its only suitable for larger companies. We're sure they aren't actively searching for it, which why we don't use search network ads.
Our product, Pro Pal is a mobile workforce management system consisting of rugged PDA/Tablet computers and back office software on a monthly subscription model. We are targeting owners/directors/influencers at any company whose business involves sending workers out to customers to complete jobs. Usually this is plumbers, electricians etc but the software can accommodate any business type who send people out to do jobs.
Our website is: www.ff-sol.com
Using keywords to target the display adverts would not be accurate enough, our ads would place on sites that serve an indivdual looking for a plumber, or a DIY person looking for a replacment tap etc, rather than the plumbers themselves.
To reach our target audience we use specific placements on wesites that we have verified are frequented by our target audience, for example:
electriciansforums.co.uk
contractortalk.com
ukplumbersforums.co.uk
So, we're looking for someone to research sites that are part of the google display network and are of specific interest to our customers.
This one will require a degree of lateral thinking to decide which companies could benefit from our product and then consider what types of sites those companies may frequent.
I expect this one to be regular work for whoever can provide placements that get us results.
Sean H.
100% (17)Projects Completed
26
Freelancers worked with
27
Projects awarded
27%
Last project
5 Apr 2021
United Kingdom
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