More Website stuff and emailing Newsletters , setting up lead pages,

General information for the website: Online shop, Adding links eg videos, and paypal from to email newsletters and to website.
Kind of development: Customization of existing website
Description of every page/module: i am trying to increase my lists by setting up a few free incentives,
so I need lead pages, sign uplinks, the new programmes I am working on putting on a seperate page on my website, This includes a 7 day challenge, for now which has videos and some reading material,
I would like to get my programme finished by the end of this week and hopefully online ,
I welcome any advice,

I will attach some pic when I have loaded them onto the pc, I dont think they are too good personally, however I can do more.
Description of requirements/features: As above
Extra notes: