Make 8 on page optimization changes

General information for the website: All information in the notes section
Description of requirements/features: See requirements below
Extra notes: . The mobile site does not have navigation – (checked on both Android and Iphone) - you should be able to set this in Wordpress Settings in Appearance -> Menus. This is not a major issue, but Google is putting more and more importance on mobile sites, and the lack of a menu may stop Google being able to 'crawl' the whole (mobile) site. www.overwatchltd.com SEO audit

2. Site speed: The site loads relatively quickly, which is very good. There is one thing that could be done - you could install a caching plug-in - this will serve static pages to users and not call the database every time for returning users. Also, I should mention this but it could be relatively complicated for a small benefit - you could ask your web designer to move JavaScript to the footer as this causes the site to load less quickly.

3. This page could be deleted as it is not used, but it is public - it is a default Wordpress page http://www.overwatchltd.com/

4a. Meta Tags: These tags in your coding are very important in how you are ranked. Title tags should appeal to both website visitors and search engine visitors, and not be too keyword stuffed, but should reference the content and keywords, with keywords close to the front. Currently your homepage title tags is: "Home - Over Watch Dental -Dentist Accounting" A better one would be "Dental Accounting - Home - Over Watch Dental"

4b. Meta descriptions - I checked all your pages and these are good - for any new pages, the Yoast plug in will help with these. These descriptions are those that appear in Google's search pages so they should entice users to the site. They should be different for each page. If you are looking to get local clients, then mention your city in the meta description as some users will deliberately Google for local companies.

5. Consider adding keywords to the h1 (main heading for page) or h2 (sub- heading for page) tags.

6. Internal links: these are useful for Google in two ways - they help Google to discover the content on your site, but also the anchor text (the text you click on) can help with rankings. So if you make a page on your site for 'dental bookkeeping' you could link to it from the home page with the anchor text 'dental bookkeeping'.

7. Image optimisation - you can optimise further by changing your image tags so that they have relevant keywords in the alt tags. for example . This tells Google there are relevant images on your site for your keywords.

8. I recommend getting a Google Webmaster account (it is free) and submit a sitemap. This will help in Google discovering your content. Your sitemap is located at: http://www.overwatchltd.com/sitemap_index.xml Also worth while is Bing Webmaster Tools for the same reason. And Google Analytics - it is a great tool for measuring traffic, aswell as traffic sources