POST VIDEO CLIP TO RAISE AWARENCESS AND DRIVE TRAFFIC TO WEBSITE

Video SEO & Distribution Specialist – Music Production & Filmmaking
Project

I have a fully produced, captioned and soundtracked video of just over 1 minute, aimed at a highly specific audience within music technology and filmmaking.

The video is already finished. I do NOT need video editing, content creation, animation, resizing or production work.

I need an experienced specialist to optimise and distribute this single video across TikTok, Instagram, Facebook and YouTube, with the primary objective of reaching the right audience and generating high-intent traffic to our website.

This is a hands-on implementation job rather than a request for a generic social-media strategy.

Target Audience

The video is particularly relevant to:

Guitarists
Synthesizer and keyboard players
Electronic musicians and music producers
Film producers and filmmakers
Video editors
Content creators
Creative-technology enthusiasts

The ability to understand and target music technology / musical instruments / creative technology audiences would be a significant advantage.

Scope of Work
1. Keyword & Hashtag Research

Research and identify relevant:

Search terms
Long-tail keywords
Hashtags
Trending/relevant terms
Platform-specific discovery opportunities

Research should be tailored to each of TikTok, Instagram, Facebook and YouTube, rather than simply using the same keywords everywhere.

2. Platform SEO & Optimisation

For each platform:

Write appropriate, highly targeted captions/descriptions
Optimise the video title where applicable
Select relevant hashtags
Implement appropriate backend tags/keywords/metadata where available
Optimise alt-text or other searchable metadata where applicable
Recommend the most effective wording and positioning for the target audience
3. YouTube

The video is over 60 seconds, so I particularly need your advice on the best YouTube treatment.

Please advise whether it should:

Remain at its current length and be uploaded as a standard YouTube video, or
Be trimmed slightly to make it eligible for / better suited to YouTube Shorts

Please base the recommendation on current YouTube search/discovery considerations rather than simply assuming that Shorts is preferable.

4. Traffic & Conversion

Implement clear calls-to-action designed to move interested viewers from the social platforms to our website.

This should include, where appropriate:

Caption CTA
Profile/bio CTA
Pinned comment
Appropriate website link placement

The objective is not simply to maximise views. I am much more interested in reaching the right people and generating meaningful visits to the website.

5. Implementation

I want the successful freelancer to actually implement the agreed optimisation and distribution, not simply provide me with a report telling me what I should do.

At completion, please provide a concise record of:

Keywords used
Hashtags used
Titles/descriptions/captions used
Platform-specific optimisation carried out
CTA/link strategy
Any recommendations for future videos

This will allow me to understand and replicate the process for subsequent content.

What I'm Looking For

You should have genuine experience with:

Video SEO
TikTok / Instagram / Facebook / YouTube discovery
Social-media algorithms
Keyword and hashtag research
Driving traffic from social platforms to external websites

Experience with music technology, musical instruments, synthesizers, guitars, electronic music, filmmaking or other specialist creative-technology markets would be a major plus.

Please don't apply if your main offering is video editing or generic social-media posting. The video is already finished.

Evidence of Previous Work

Please include one or two examples of relevant campaigns you have personally optimised, preferably involving music, musical instruments, music technology, filmmaking or another specialist/technical audience.

Please briefly explain:

What you actually did
Which platforms you worked on
What results you achieved, particularly traffic/click-through results where available

I am much more interested in demonstrable relevant experience than impressive-sounding promises about “beating the algorithm”.

Timescale

Preferred completion: within 48 hours of appointment.

I am prepared to pay a premium for someone who can start immediately and complete the work properly within two days.

Important

Please start your proposal with the word “SYNTH”.

This is simply to demonstrate that you have read and understood the brief.

Budget: £175 fixed price, with some flexibility for an exceptionally strong candidate with directly relevant experience.

I am looking for someone who can potentially handle similar optimisation/distribution work for future videos, so a successful first project could lead to further work.