Twitter Marketing Specialist

Hello Everyone,

We are MentorChamp Ed Tech Pvt Ltd, a Mumbai-based educational platform dedicated to making stock market learning accessible, practical, and effective. Our mission is to simplify the complex world of trading so that anyone from beginners to experienced investors can develop confidence and competence in the market.

Role Overview

We’re looking for an *experienced and results-driven Twitter (X) Marketing Specialist* to lead our brand’s presence on Twitter/X.
Your mission: *grow our audience, boost engagement, and generate high-quality leads* for our stock market learning programs.

If you’re creative, analytical, and passionate about building strong communities in the finance or education space, this is the role for you.



Key Responsibilities

* Manage and grow MentorChamp’s official Twitter/X account to *acquire 100K+ engaged followers within 6–12 months*.
* Plan, launch, and optimize both *organic and paid Twitter campaigns* to increase brand visibility and audience reach.
* Generate *5,000+ qualified leads per quarter* through targeted campaigns and community engagement.
* Boost *monthly engagement rate by 30%* through creative content and trend participation.
* Collaborate with content and design teams to produce visually engaging, educational, and impactful campaign creatives.
* Monitor and analyze key performance metrics (CTR, CPC, engagement rate, ROI) and provide actionable insights.
* Optimize ad spend to achieve a *20% reduction in CPC* while maintaining or improving lead quality.
* Stay up to date with the latest *Twitter trends, algorithm changes, and competitor strategies*.



Required Skills & Experience

* 2+ years of proven experience managing Twitter/X marketing campaigns for *EdTech, Finance, or similar industries*.
* Strong command over *Twitter Ads Manager*, campaign setup, targeting, and budget management.
* Deep understanding of *social media analytics, content strategy, and audience growth*.
* Hands-on experience with tools like *Google Analytics, Hootsuite, Buffer, or Sprout Social*.
* Strong collaboration and communication skills for cross-team execution.
* Data-driven mindset with the ability to translate metrics into actionable strategies.


Key Performance Goals (KPIs

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