Social media development

We need to attract more genuine visitors onto our site - www.mascotcostumes.co.uk. we have been trading for over 10 years.

Looking to do this maybe by Social media. Our FB site is quite new but not up to much as we don't understand how best to exploit this to ultimately create more sales.

Freelancer should be able to demonstrate how many GENUINE new visitors they can attract to our site per month and timescales for this as this is what they will be judged upon ultimately.