SEO / SEM / PPC Specialist required

We are a Reading, UK based web development agency looking for a freelance/contract SEO/SEM/PPC specialist to work along side us on multiple client projects.

Responsibilities include:

- Keyword research and Search optimisation in a number of different industries
- Research and Analysis of significant competitors
- The utilisation of various analytics packages in order to improve site performance
- Design, build, engage and maintain social media across all channels
- Measure and report on performance of all digital marketing campaigns against KPIs
- Identify trends and insights, and optimise spend and performance based on the insights
- Plan, execute and measure A/B testing, personalisation and loyalty programs
- Increase email database and lead CRM and email segmentation campaigns to align with strategy and calendar
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Skills required:

- Proven experience at managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative abilities with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimising landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimising Google Adwords campaigns
- Working knowledge of HTML, CSS and JavaScript preferable
- Working knowledge and experience for creating/editing assets using programs such as Photoshop
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement tools

We are a remote agency (ie: all staff work from their own office/home environments) and all products are run online via project management software. You will need to be able to use Skype for chats with team when required.

Please detail you hourly/day rates and feel free to ask any questions about the role.