I need a social media paid acquisition campaign strategy

I need a highly skilled social media marketer to create a paid social media strategy for a client who wants to drive traffic to their dating website. The purpose of this doc is to demonstrate viability and opportunity to the client, so it should be research based and educational/helpful in tone.

The strategy should be split into two platforms - Facebook and Twitter (we have sign-off from Facebook to run ads, within strict guidelines). Budget roughly £5k per month in total.

Each platform should start with an overview of best practice for advertising on that channel. The client is very new to this sort of activity, so it is as much to educate them as anything.

The strategy should also include the following for each platform:

- Campaign types/objectives/structure
- Recommended ad types
- Suggested targeting options (demographics, keywords, @handles, interests, TV progs, digital behaviour etc as relevant)
- All supported with some rough data - size of various audiences, suggested CPC etc

I expect a page or so on each platform, so 3pgs max. I need the completed strategy by Friday at the latest. If you have the availability to implement the strategy as well as this could well turn into an ongoing project.

I will of course provide more info to interested applicants, but if I have missed anything crucial for the purposes of submitting a proposal, please just ask.

UK based only please for ease of communication.