Digital marketing project

I'm working on a digital proposal for a client and looking for a few slides to be added on the below topics. The client is TES global, an education company working across multiple audiences.

I need a few slides on the below topics:

- ​TES' social media activity across business units: does our current 'silo' approach make sense? Should we be more cohesive? are we missing opportunities?

- Non editorial content on TES: what opportunities come to mind to increase to increase organic traffic through content?

Thanks