
Social Media Competitor Analysis - Linkedin
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Your Next Copywriter and SEO Content Writer| Helping you to grow your business and attract sales| LinkedIn Profile Writer

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Description
Experience Level: Expert
Estimated project duration: 1 day or less
I would like to complete a social media competitor analysis of my company and 3x competitors for Linkedin ONLY.
The companies we will be comparing are recruitment agencies in the UK.
The analysis should cover the following over the last 3.5 months (May, June, July, Aug (to date)):
- Follower growth
- Strengths (audience engagement, relevancy of content, design quality, content quality etc.)
- Weaknesses (engagement, content relevancy, etc.)
- Opportunities - For my company only - (any content that we're lacking, or has performed well but we have not continued with)
- Threats - For my company only - (what are we missing, are there negative comments, etc.)
- Top 5 posts by performance - my company and competitors (engagement, likes, comments, CTR, etc.)
- Summary of what my company can do better to improve our Linkedin content and overall performance.
Notes
Our current focus for Linkedin content is:
- Candidate attraction for clients
- Client attraction for business development
- Graduate attraction for internal recruitment
Goals for Linkedin
- Follower growth MOM
- Increate website traffic from social with the aim of converting candidates and clients
If there are any other recommendations you would like to include, please provide them in your proposal.
The budget is a placeholder - I'm happy to discuss this further.
The deadline for this work is ideally Monday 21st Aug.
The best way to provide the outcome is in a PPT or alternative so we can review the screenshots of posts easily. However, I'm happy for this to be in another format if you have a preference.
The companies we will be comparing are recruitment agencies in the UK.
The analysis should cover the following over the last 3.5 months (May, June, July, Aug (to date)):
- Follower growth
- Strengths (audience engagement, relevancy of content, design quality, content quality etc.)
- Weaknesses (engagement, content relevancy, etc.)
- Opportunities - For my company only - (any content that we're lacking, or has performed well but we have not continued with)
- Threats - For my company only - (what are we missing, are there negative comments, etc.)
- Top 5 posts by performance - my company and competitors (engagement, likes, comments, CTR, etc.)
- Summary of what my company can do better to improve our Linkedin content and overall performance.
Notes
Our current focus for Linkedin content is:
- Candidate attraction for clients
- Client attraction for business development
- Graduate attraction for internal recruitment
Goals for Linkedin
- Follower growth MOM
- Increate website traffic from social with the aim of converting candidates and clients
If there are any other recommendations you would like to include, please provide them in your proposal.
The budget is a placeholder - I'm happy to discuss this further.
The deadline for this work is ideally Monday 21st Aug.
The best way to provide the outcome is in a PPT or alternative so we can review the screenshots of posts easily. However, I'm happy for this to be in another format if you have a preference.
Cameron D.
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