Reels Strategy

I need someone who is an expert in reels to advise best practice for a campaign we are running.

We are looking to attract a new customer type, and want to use Reels to bring them in.

We get views in the hundreds and as a photography holiday company we want in the thousands (we have amazing images and footage as you might expect).

So I am looking for best practice on.
1. How many reels per week and ideas on how we attract this new customer base
2. Hashtags, and scraping those from our competitors so we pull in the right new customer type
3. Apps we can use to build them with a consistent look and feel / templates
4. Then help us create a set of reels that will vastly outperform the ones we have been doing by ourselves

Please respond with
1. What is your unique strategy to make reels that go viral
2. Examples of reels you have worked on
3. Specifically how you can best help us.

Our Instagram handle is @creativeescapes_