Launch FIELD TRIPS Travel Instagram

Wanted: A Social media and digital expert who can add the latest tech tactics to FIELD TRIPS. I've launched Writing and wellness retreats in Greece from May 2027 - so the manager's goal is to fill the first date with maximum of 12 guests, and have around 300 followers. You'll be given a full briefing of brand style tone and wordings, and launch posts are already published, boosted by ads and getting attention.
Website landing page is www.threesixtydegrees.net/field trips
insta is @field-trips.co.uk
I am looking to retain someone who can help grow the retreats and brand into year one and two. Ideally a person who knows the travel industry and can shape content to affluent audiences. Here's what I need immediately:
SOCIAL MEDIA ACTION PLAN MONTH ONE – September 2026
Work Planner
1. Set up Instagram Business Tools FIELD TRIPS
• Add a Contact button to capture info
• Link data capture to Hubspot
• Email + WhatsApp feature
• Auto-replies
• Saved replies
• Story link stickers

Audience Capture Tools suggestions
• Typeform (free) → mini survey
• Calendly (free) → book a call
• MailerLite (free) → email list
• Notion (free) → lead tracker
• Canva (free) → posts + reels
• Metricool (free) → scheduling + analytics
2 Instagram content creation and posting - tasks
Social manager posts 4–5 times/week for 30 days.
Follow creative lead from a gallery of original FIELD TRIPS images and its 3 month content calendar. Post a mix of posts, reels and stories using Instagram editing (eg Canva) to produce branded static and video. Guidelines and brief provided. Propose new formats such as audio reels, music and tagging.
3 — Mini survey
Engage audiences with tactics. A story sticker: “Want to join a FIELD TRIPS retreat? Answer 4 quick questions.” → Typeform Questions eg:
• What kind of retreat interests you?
• When do you want to travel?
• Would you like a call with the founder June FIeld?
4 — DM follow-up
manager sends: “Thank you for your answers — would you like to book a call with June?”
Where to spend it:
Boost proposal:
• 1 founder story
• 1 literary tourism post
• 1 retreat teaser
• 1 wellness post
• 1 bookstore or reading is therapy post
Target audience:
• Women 28–75
• UK, US, Canada, Australia
• Interests: books, reading, literary travel, Greece, health + wellness, quiet luxury, retreats
Goal:
Get 300–600 new followers who read books and follow wellness.