Catering Video

PROJECT: Cake Video – Motion Design Edit Test

Objective
Create a short, high-end vertical video using 5 provided clips. The goal is to replicate a refined, editorial motion style inspired by the reference shared (carousel-style vertical movement with clean composition and strong art direction).

Creative Direction
Reference Video (Primary):
https://pin.it/3e2RMcSph

Brand Page (for tone, aesthetic, and context):
https://www.instagram.com/linoskitchenn?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Additional Reference:
You will also be provided with a sample video I edited. This reflects the direction we are moving towards—use it to understand pacing, tone, and overall style expectations.

Format

* Aspect ratio: 9:16
* Resolution: 1080 x 1920
* Duration: 10–20 seconds
* Platform: Instagram Reels

Footage

* Use ONLY the 5 clips provided
* Trim and select the best moments from each
* Focus on texture, detail, and movement (no unnecessary frames)

Editing Style

1. Layout

* Do NOT use full-screen clips
* Create a framed composition using background color (from brand palette provided)
* Clips should appear as “cards” with spacing around them
* Rounded corners are preferred

2. Motion

* Stack clips vertically and animate them using a smooth upward movement (carousel/scroll effect)
* Clips should move as a group, not individually
* Each movement should feel intentional and smooth (use easing, avoid linear motion)

3. Internal Movement

* Each clip should have subtle motion (slight zoom or pan)
* Avoid static frames

4. Transitions

* No generic transitions
* Movement itself should act as the transition
* Optional: very subtle motion blur during movement

5. Pacing

* Keep clips short and rhythmic
* Edit should feel light, controlled, and intentional
* Avoid dragging shots

Color & Look

* Match tones to the brand palette (provided)
* Slightly warm, soft contrast, clean highlights
* Avoid heavy filters or overly stylized looks


Sound Design (Optional but preferred)

* Subtle “whoosh” or movement sounds to enhance transitions
* Keep very minimal and refined

What We Are Evaluating

* Sense of timing and rhythm
* Understanding of composition and spacing
* Motion quality (especially easing and smoothness)
* Taste level (does it feel premium or not)
* Attention to detail

Deliverables

* Final video (MP4, 1080x1920)

Notes
This is not a typical social media edit. The focus is on restraint, structure, and design. Think more “brand film” than “content.”