Meta Ads Expert Needed for Platform Launch

I am launching a new platform and looking for a highly experienced Meta Ads specialist to lead both the pre-launch and launch advertising.

This is not a basic ads role. I need someone who understands how to build momentum from zero and drive real traction from day one.

Project Overview

Platform is in pre-launch
Meta (Facebook & Instagram) pages are set up but unused
No ads or content have been run yet
Goal: Build an audience → convert → scale

Scope of Work
Phase 1: Pre-Launch (Signup Campaign)
Build and manage campaigns focused on early user acquisition
Create high-impact creatives (video strongly preferred)

Clearly communicate:
What the platform is
Why it matters
Why users should sign up now
Develop a strategy to capture attention quickly and drive signups from a cold audience

Phase 2: Launch (Revenue Campaign)
Transition into campaigns focused on:
Promoting live services
Driving paid conversions
Optimise using data gathered from Phase 1
Implement retargeting and funnel refinement

What I’m Looking For
Proven experience launching platforms or services from day one
Strong expertise in Meta Ads (Facebook & Instagram)

Ability to:
Produce scroll-stopping video creatives
Write high-converting ad copy
Build and manage full-funnel campaigns
Strategic thinker — I am open to suggestions on:
Improving conversion rates
Best ways to engage and nurture users post-signup
Target Market
Initial: Ireland
Expansion: United Kingdom

Preference will be given to applicants based in Ireland or the UK

Deliverables
End-to-end campaign strategy (both phases)
Ad setup, testing, and optimisation
Creative production (video preferred)
Audience building and retargeting setup
Ongoing performance reporting
Recommendations for post-signup engagement
To Apply

Please include:

Examples of similar launches you’ve worked on
Measurable results (CTR, CPA, ROAS, etc.)
Your approach to pre-launch campaigns
Any initial thoughts on how you would approach this project

Important
Only tailored proposals will be reviewed
Generic or AI-generated applications will not receive a response

Looking for someone who can take ownership, think strategically, and help build real momentum from the outset.