Facebook marketing for a Poker site

We have a totally new poker website with 2 unique selling points. One is live video poker games and tournaments and the other is a multilevel marketing rewards program that allows our members to earn a genuine and substantial income from online poker. As a gambling operation with our current licensing we are not allowed to advertise directly however our Rewards program gives us magnificent scope to expand using social media. I need an expert who knows all the tricks and traps to guide us through our efforts here. More information will be provided upon contact.