Social Media Strategy

Looking for someone to write a simple, 3 - 6 month social media strategy for an online store selling ink cartridges. It would not need to have an awful lot of activity as the client needs to do it themselves.

It needs to have a concept, a plan and a series of ideas and 'steering in the right direction' with regards to the sort of posts and ways to gain more followers, likes and therefore traffic to the website.

Competitions and voucher codes to get money off when they visit the site is possible too