Social Media Management for a Launch Campaign

I am a co-founder of a start up called iwantmycareer.com

We provide painless career development online - making professional career coaching accessible and affordable to all

We are launching our beta site in 2 weeks and I need some help to create social media content and postings to promote the pre-launch and launch.

I envisage this to generate 4-8 hours of work per week over the next 3-4 months.

We need someone who can start tomorrow, Weds 9 October and be available for the peak period, providing 8-10 hours support a week until end of mid November.

Priorities for this week includes:
- Set up hootsuite account and add linkedin, fb, twitter and google+ accounts
- If possible, add other fb and twitter pages (other users) to hootsuite to manage community interactions with target audience
- Create sticky content for the social media accounts and editorial calendar
- Manage a PPH job to get banners for the the FB and Twitter accounts designed

The pre-launch is going to be a seed launch approach, drip feeding free video content which site visitors can sign up for to access by sharing their email address (mailchimp account) - prelaunch go live is Monday 14 October

The aim of the pre-launch is to promote a time limited offer for new subscribers to the online service.

What's in place already:
- We have researched and identified target audience fb pages and twitter handles
- We have a press release ready if we need it
- Social media accounts have been created

The launch date is 21 October. This is when the prelaunch campaign will have finished and we switch to a regular sales page/landing page promoting the service. We will need to continue driving traffic to the site all the way through until end of January, which is when the pilot ends.

If we have successful results during the next 3 months we will continue with the product and invest more int he marketing and social media.

I have uploaded the press release to provide some further context to the campaign and product.

Feel free to message me if you have any questions.

If you are interested to work with us, please submit a proposal outlining:
- your relevant experience and skills to this job
- your availability to do the necessary work (especially over the next month)
- any relevant projects that are similar in context to our product or industry (personal development)
- anything that makes you stand out from the other proposals (get creative!)


Natalie Wilkins