SEO - Analysis, Set-Up, Daily Work and Management

The bidder is to initiate the set-up, the In-Depth Keyword Analysis report and begin working for a minimum basis of 4 months.
The budget is a monthly budget and not a one time fee.
We are expecting to increase the budget to handle approx. 40 Key phrases initially starting with a minimum of 15.

KEYWORD RESEARCH
• In-Depth Keyword analysis
• Competitor SEO analysis
• Estimate keyword competition
• Quantified analysis of top keywords / key phrases that will give the best ROI
• SEO Campaign Strategic Planning
• Campaign optimization and piloting

ON-SITE OPTIMISATION
• Optimisation of titles and meta tags including “h” tags
• Optimisation of page structures
• Image, hyperlink and header tag optimisation
• Content rewrites to convert copy into keyword rich text at the correct percentages
• Insert markup language for rich snippets, authorship, publisher * vCard
• Robots.txt optimization
• W3C validation
• Provide HTML source code optimization advice for the client to act upon
• XML sitemap creation for Google/Bing/Yahoo/AOL
• Canonicalization / 301 redirect URLs
• Creation and linking to social profiles
• Google webmaster tool configuration

BUILD ONLINE AUTHORITY
• Article submission and bookmarking
• Social bookmarking including building profiles on G+, FB, Twitter Pinterest, etc.
• social media content linking back to the primary site through Facebook, Twitter, Pinterest etc
• Create new, original high quality content to support the keyword strategy
• All new content will be include Rich Snippet, Authorship, Publisher and vCard data
• Fully optimised articles with the right keyword density and sufficient word count to be recognised as quality
• Focused blog articles containing anchor text and body copy links that tie back to the primary site
• Monitoring and conversing as the client on related blogs to build authority
• Directory submissions (including but not limited to: DMOZ, Yahoo, business.com etc.)
• Promotion of exceptional content for linkbaiting
• Global search engine submissions through the site map submission
• Local search engine submissions (including but not limited to: Google Places, Bing Local Listing etc.)
• Business promotional pages (including but not limited to: Hubpages, Squidoo, etc.)
• Updating pages and vCard integration
• Cross-referencing among high ranked and relevant web resources
• Additional one-way links

MAINTENANCE & REPORTING
• Website usability and conversion analysis with change recommendations
• Tracking number of indexed pages and incoming links for the website
• Keyword ranking reports to monitor position on search engines
• Daily, weekly and monthly organic traffic reports as reported by Analytics
• Social Reputation monitoring and brand protection