Product Descriptions for Website

Num. of words: 13000 approx
Website url: www.theradiatorshop.ie
Industry: Other
Tone: Informal/Casual
Outline & Structure: Hi, my business is the online retailing of designer central heating radiators. I am about to add approx 200 products to my website. Bear in mind about 50% of these are the same product but in a different colour or shape. Therefore a little of the same main text can be used. Each product needs a description written to (1) inform and engage the customer (2) hit SEO key words which I will provide. I need the descriptions provided to me in excel format.Product code entered, product name, and then description. Start date will be in approx 14th Oct (I am waiting on key word analysis for using). Once job awarded I need it complete within 5 working days. Each product description will be approx 60 words- i will provide maximum character parameters.
Extra notes: If you take a look at the product descriptions on our website e.g. http://www.theradiatorshop.ie/product.php?id_product=375
it will give you a feel for what we are looking for.

I have attached the brochures for the products below:
1. Ultra brochure- radiators and valves on page 146-162
2. Premier brochure p.145-164
3. Hudson Reed brochure p.154-198

You can also view products and download these brochures at www.http://ultra-group.co.uk

If you are interested in the work please send me a message with a 350 character description for the following radiator:
Myrtle High Gloss Black http://ultra-group.co.uk/productdetails-with-Premier.asp?brand=Premier&types=6&rangeid=416&productid=3675
In this description please include the following key words: radiator, and efficient/efficiency

NB- I am after original content that works with our style of website communication. I am not interested in copies of descriptions of the same products from other websites.
thanks!

This is the first job. All going well there will be another approx 200 products to add next month.