Prepare and write a professional media kit

I need a lively but well balanced media kit written by someone with deep understanding of how bloggers and editors use media kits and what they found valuable.

The prototype of the site: www.criticue.com
New design: http://www.madebyraj.com/projects/criticue/index.html

The media kit should be aimed at bloggers and editors of online media targeting innovators and early adopters and the kit's character needs to reflect that.

I'm attaching a draft; I'm sure it misses stuff plus it's pretty dry. Also, an outside perspective will be priceless.

Descriptions.txt was written a few months after Media kit draft.txt so it better reflects our growing understanding of the service and its segment.

The structure of the media kit draft is by no means fixed, it's a very rough idea plus it's my idea and I can be wrong about what works best.