PR for a new Reading Game for Toddlers - "Catch the Bug"

Estimated duration: 20
Description: We are a small games company. We have over the last 2 years launched a series of language games that teach people a language as they play. Now we have launched a new Reading Game for budding new readers. The game is called "Catch the Bug" by reading words and making sentences. It is beautifully designed and actually has a wonderful USP - kids are able to make their very first sentences with our KLOO cards before they can even write. These cards take flashcards on to the next stage. The bug is a wonderful character and to help catch him there are 8 jungle animal friends which all connect to make a picture puzzle to catch him in a net....

Do you think you could PR this...it would be wonderful to get into Xmas lists in the run up to Xmas....as well as make some impact in Mum's media, Family Magazines and educational press.

Please see this http://www.youtube.com/watch?v=5_O0qS1qBNE before responding

Let me know what we can do and how much. Obviously budgets are tight so we do look for strong ROI.

Thanks

Andrew

PS I put 20 hours but you can advise up or down from there