Part One: Develop a layout/concept for a fashion/lingerie catalogue

This is the first project of a few upcoming projects that requires graphic design work. We are looking to find a great graphic designer with a strong fashion eye that we can work with on an ongoing freelance basis.

Catalogue Why do we need it?
• We are launching a new lingerie line in Canada and the United States in May of 2013
• The catalogue is a key sales tool and will be presented to all prospective retailers across North America to showcase all product lines, colours, fabrics and fits available for purchase

When do we need it?
• We require the initial concept by Monday, April 15
• Based on the quality of the initial concept, there is the opportunity to create the final catalogue which will be due on April 24


Audience:
• Primary
o Retailers – department stores, lingerie boutiques
• Secondary:
o Women aged 25 – 45, a large number of whom are new mothers

Tone:
• Positive, Outgoing, Youthful, Alluring


Executional Consideration:
• Catalogue to feature three product lines:
o Everyday basics
o Workout underwear
o Lace underwear
• Use combination of illustration, product shots and editorial images from photoshoot (to be provided)
• Catalogue to feature an illustration of how our special technology works (info to be provided).
• Given assets won’t be ready until April 21, use “FPO” text or free stock images as placeholders
• Include all key branding elements: dots, colours, logos, packaging, fonts (to be provided)
• Sizing: explore various sizes