Online Marketing Strategy

Write a full marketing strategy for a British owned e-commerce only mens bag brand.

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- Company will be 100% based online and sell direct to consumers (no middle men or third-party retailers will be involved).
- Brand will run using BigCommerce and through it also access global marketplaces such as ebay, amazon, google shopping etc.
- Fulfilment centers will be based in the UK and US.
- Brand position will be premium, similar quality to the luxury brands but at significantly reduced costs due to direct to consumer e-model.

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- SEO
- SEM
- Affiliate Program
- Social Media Presence (Twitter, Pinterest, Facebook will be the key accounts)
- Blogging
- Link building
- Traffic sourcing
- Email marketing
- Mobile marketing.

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As a start up our budget will be relatively small and very results driven. That said, there is scope for a higher budget depending on recommendations.

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December 24th 2013.