Marketing plan

We are www.readyreaderman.com we sell reading glasses online ,Despite a recent revamp of our website we are not attaching the number of hits we need to convert to real sales .We are looking for an online marketing plan that will increase traffic to our site ,We sell a very large number of reading glasses offline and need to replicate that online .if you are applying for the job you will provide me with examples of previous work done in this area .