Retail Buyer Research Field Agent

About the role:

The Retail Buyer Research Field Agent will focus on conducting physical in-store research (in UK) to gather critical feedback from retail shop buyers or owners about our new homeware product concepts. The primary objective is to assess commercial viability and sales potential by engaging with retailers and understanding their perspective on the product fit for their store's assortment.

Key responsibilities:
• List potential homeware, gift, and lifestyle stores for visits.
• Visit assigned stores to observe product assortments, price positioning, and target customers.
• Present product concepts and explanations.
• Ask structured questions on product fit, price range, target customers, and potential product improvements.
• Record responses via structured forms and gather key quotes.
• Profile the store based on type and price level.
• Deliver at least 10 retailer feedback responses per project, document store positioning with photographs, and summarize key insights.

Role requirements:
• Strong communication and interpersonal skills required to approach and interact with retail staff effectively.
• Analytical skills for evaluating product viability and commercial fit based on feedback.
• Ability to work independently, managing time efficiently to complete visits and documentation.
• Awareness of legal and IP considerations when dealing with product concepts.
• Competence in data recording and analysis for producing insightful summaries.