Experience Level: Entry
Our company is developing an innovative beauty applicator device and we’re looking for someone with experience in conducting a buying intention survey that will help us improve our product offering, understand our prospective customers, and determine:
The strength of our product/service idea
The overall feasibility of the product/service concept
Who our customers are and how we can find them (demographics, geographics and psychographics)
The data will let us know whether to punt, pivot or proceed.
This survey should contain data from at least a hundred prospective customers and must be ready by Wednesday (24th May 2023).
Data capture for an ideal customer profile should contain detailed information, for example:
Demographics: Age, Gender, Education, marital status e.t.c
Geographics: Country, Region, community (urban, sub-urban, rural) e.t.c
Psychographics: Values, beliefs, life philosophies, hobbies, shopping habits (online or offline or both? How often do they shop for makeup products? How do they find sellers? What influences their patronage? Are they receptive to referral programs?)
Please share links/documents, if you have performed a similar task.
13 Dec 2023
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