Market Research on Fashion Retail Concession Store in Nigeria

1. Project Overview
This project involves conducting a market research survey to assess the interest of medium to high-end fashion ready-to-wear retailers in Nigeria for engaging in a retail concession store arrangement. The goal is to determine their willingness to partner with a large departmental store where their stock will be sold on a commission basis. The research will help identify key interest drivers, concerns, and potential challenges these retailers may face in entering such a partnership. The survey findings will guide decision-making regarding the establishment and viability of the concession model.

2. Objectives
Primary Objective: To gauge the level of interest and potential partnership from medium to high-end fashion retailers in Nigeria for a retail concession store arrangement where their merchandise will be sold in a departmental store for a sales commission.

Secondary Objectives:
Understand the key challenges retailers face in such a partnership.
Identify retailers' preferred commission structures and terms of agreement.
Assess how the presence of a retail concession store might impact brand visibility, sales, and customer base.
Identify critical success factors that retailers deem important for entering such a partnership.
Gather insights into the types of products and services retailers are likely to include in the concession.
3. Target Market and Scope
Target Retailers:

Medium to high-end fashion ready-to-wear retailers in Nigeria (both local and international brands).
Retailers operating in major cities, including Lagos, Abuja, and Port Harcourt.
Brands focusing on urban, affluent customers with a focus on fashion-conscious, mid- to high-income individuals.

Retail Sectors:
Women's apparel
Accessories (shoes, handbags, jewellery, etc.)
Luxury and contemporary fashion
Geographic Scope: Nationwide, focusing on major urban centres in Nigeria with high retail activity.

By the end of this market research, the findings will provide a strong foundation for assessing the potential for a retail concession store in Nigeria, helping to shape the business strategy and partnership models for fashion retailers.

See attachment for full requirements