MOCK start up business plan for Video Editing Services (UK)

Please note this is a fictitious start-up business plan. However, it still needs to be completed correctly as the basis of my project.

I would like you to help me write a business plan as if I were setting up a Business for the following Service:
Remote working, video editing service - primarily focusing on clients from the education sector.

(So knowledge in this area would be advantageous)
This service will be based in the UK.

** I have attached a doc giving the synopsis of the person looking to start up the business**

I would need you to write 1 or 2 paragraphs addressing the following:

- BUSINESS IDEA
(Explain your business idea - A detailed description of your business, it’s important to have a clear understanding of what exactly your business will do. Elevator Pitch).

- BUSINESS AIMS AND OBJECTIVES - SHORT / MEDIUM AND LONG TERM
(A description of your short term (0 - 6 months), medium term (6 months - 1 year) and longer term (12 months and beyond) vision for the business)

- KEY PERSONNEL
(Who will be involved in your business and what will their roles be?)

- SWOT ANALYSIS (a couple for each)
(My Personal/Business Strengths Weaknesses Opportunities Threats)

** as I say, this is a fictitious plan, but please write some pretend SWOT attftubutes based on the above scenerio about the woman and the situation **

- CUSTOMERS
(This section is to describe the customers that might buy your product or service. Explain whether your customers are individuals or businesses? Explain your typical customer? For example if an individual do you think your product/service will be? Look at possible age range, gender etc. For businesses what sector are they in and what size for example SME’s or larger organisations. Where are your typical customers? For example are they local, national or worldwide? Explain how many customers you will have waiting to buy from you? For example do you have any potential customers?)

**for this video editing service, I would envisage our customers to be primarily Businesses**

- COMPETITION
(A competitor is any business that offers a product or service to yours. Find out information about your competitors. Try do this for the minimum of three competitors. You will need to find their name, contact details, information about what product or services they offer and list 5 of their main strengths and 5 of their main weaknesses.
What is your business unique selling point? What makes your business different from your competition?)

- MARKET TRENDS
(Desk Research (Secondary Research) – Involves researching your industry sector, for example any important facts, statistics or events. Whether your product/service is seasonal or dependent on other factors (for example weather)

Field research (Primary Research) – Have you completed any test trading? Have you completed questionnaires/surveys to any customers to see if they would be happy with your product/services, with your price range etc. and what was the outcome? If no, then what Market Research have you completed?)

- LEGAL SIDE
(Are there any legal requirements? Any insurance required etc.)

**with video editing, I'd say the majority of legal stuff will be around Copyright and IP**

- MARKETING. THE FOUR Ps (PRODUCT / PRICE / PLACE / PROMOTION)
Product - This section explains what your business is going to sell. Is your business going to sell a product, a service or both? Describe in detail the products or service you are going to sell.

Price - Estimate average sales and services. What is the price of your product/service and how much is it going to cost you to deliver this?

Place - The routes to market and where you will advertise

Promotion - This section is to describe which marketing methods you will use to promote your business. For example: Word of Mouth, Advertising for example: use of local media in a local newspaper, the internet, or directories such as Yell.com, Business cards, Flyers, Directing marketing, Social Media, Website, Tradeshows and exhibitions, Logos, Company branded clothing


- MARKETING PLAN.
Showing planned marketing activities over the next 12 months.
Short - 1 -3 months
Medium - 3-6 months
Long - 6-12 months

FINANCE -
(Please indicate what sources of funding you’re planning - loan, family/friends/ self-funded etc.) and how much you need to start up with a detailed list of the items you require funding for.)



I would need this business plan by Tuesday 8th June 2021 at midday GMT (UK time).
I am happy to answer any questions as you are writing this document. I will try to make myself available to reply in a timely manner as I know time is tight.

Many thanks