Marketing Strategy Document on Renting a Lake Malawi Cottage

I hope this message finds you well. We own a beautiful lakefront property near Cape Maclear on the shores of Lake Malawi. We are exploring the opportunity to rent this property we are keen to attract both local and international visitors.

To this end, we are seeking a researcher with expertise in tourism, marketing, and feasibility studies to assist us in creating a detailed strategy. Your profile on pph with projects and understanding of the region’s unique dynamics make you an ideal candidate for this initiative.

Scope of Work:
Competitor Analysis:

Assess existing lakefront accommodations near Cape Maclear and other key areas around Lake Malawi.
Identify strengths, weaknesses, opportunities, and threats (SWOT analysis) in the local market.
Provide insights into pricing models, occupancy rates, and the level of service provided by competitors.
Target Market Identification:

Profile potential tourist segments, including international and domestic visitors.
Highlight trends in ecotourism, adventure travel, and luxury lakefront stays.
Feasibility Study:

Evaluate the property’s potential for attracting tourists and generating revenue.
Assess infrastructure requirements and associated costs (e.g., utilities, accessibility, security,pool).

Marketing Strategy:

Develop a comprehensive plan to market the property, including digital marketing, social media outreach, and partnerships with travel agencies.

Are you interested?