Market Research - UK parent saving and investing trends
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Description
Experience Level: Expert
We are looking at entering the saving and investing market, with parents being our ideal customer and I have genuinely struggled to find any real data/ stats to use in a market research study.
We are in need of insights, stats and figures about UK parents' saving, investing and money habits when putting money aside for their children.
Particularly on the following topics/questions:
-Demographic information: age, Gender, Nationality, Ethnicity, number of children, Income level
-What motivates and drives parents to save for their children?
-What are their goals behind saving for their children?
-Sentiment around saving for their children
-How much are parents saving per year and how much do they expect to have saved by the time their child reaches 18 years of age?
-What kind of banks or companies do they use for their children's savings activities?
-Openness to using online children's savings solutions?
-Barriers to using online children's savings solutions?
-Expectations and needs from online children's savings solutions? In other words, what do they want or what will convince them to using online children's savings solutions?
-What kind of savings accounts are they using? Example Junior ISA's and ISAs or simple bank savings accounts
-What's the number of parents using children's savings accounts, like Junior ISA's and ISAs to save money for their children.
-How many parents in the UK selected children's savings solutions where the money grows free of tax?
-How important is selecting children savings solutions where the money grows free of tax?
-How many parents in the UK invest their children's savings so the money grows overtime?
-How important is it for parents in the UK to invest their children's savings so the money grows overtime?
-How important is it for parents to have flexibility over their children's savings? In other words, having the ability to take the money out instead of having it in a fixed account where the money is locked?
-What are the main goals for the child? Saving for university? Their first car?
-Do parents fear their children will use the money wisely once they reach 18 years of age.
The average amount parents in the UK save per year
-How important are friends and family in contributing to their child's financial goals (university saving, first car, etc)?
-Does family contribute frequently towards their children's savings goals?
- Percentage of parents that would prefer for their children to get money instead of physical gifts?
-What is the percentage of parents concerned about gift waste (i.e. packaging, plastic toys, etc)?
We found the following article but that is about the extent of our ability.
https://www.nationwide.co.uk/about/media-centre-and-specialist-areas/media-centre/press-releases/archive/2018/10/22-saving-for-children
We would like as much research as possible to enable our marketing team to evaluate consumer behaviour and the market properly.
We are in need of insights, stats and figures about UK parents' saving, investing and money habits when putting money aside for their children.
Particularly on the following topics/questions:
-Demographic information: age, Gender, Nationality, Ethnicity, number of children, Income level
-What motivates and drives parents to save for their children?
-What are their goals behind saving for their children?
-Sentiment around saving for their children
-How much are parents saving per year and how much do they expect to have saved by the time their child reaches 18 years of age?
-What kind of banks or companies do they use for their children's savings activities?
-Openness to using online children's savings solutions?
-Barriers to using online children's savings solutions?
-Expectations and needs from online children's savings solutions? In other words, what do they want or what will convince them to using online children's savings solutions?
-What kind of savings accounts are they using? Example Junior ISA's and ISAs or simple bank savings accounts
-What's the number of parents using children's savings accounts, like Junior ISA's and ISAs to save money for their children.
-How many parents in the UK selected children's savings solutions where the money grows free of tax?
-How important is selecting children savings solutions where the money grows free of tax?
-How many parents in the UK invest their children's savings so the money grows overtime?
-How important is it for parents in the UK to invest their children's savings so the money grows overtime?
-How important is it for parents to have flexibility over their children's savings? In other words, having the ability to take the money out instead of having it in a fixed account where the money is locked?
-What are the main goals for the child? Saving for university? Their first car?
-Do parents fear their children will use the money wisely once they reach 18 years of age.
The average amount parents in the UK save per year
-How important are friends and family in contributing to their child's financial goals (university saving, first car, etc)?
-Does family contribute frequently towards their children's savings goals?
- Percentage of parents that would prefer for their children to get money instead of physical gifts?
-What is the percentage of parents concerned about gift waste (i.e. packaging, plastic toys, etc)?
We found the following article but that is about the extent of our ability.
https://www.nationwide.co.uk/about/media-centre-and-specialist-areas/media-centre/press-releases/archive/2018/10/22-saving-for-children
We would like as much research as possible to enable our marketing team to evaluate consumer behaviour and the market properly.
Elliott P.
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