
Market Research for Online Therapy Practice Location
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£140(approx. $193)
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Description
Experience Level: Expert
Estimated project duration: less than 1 week
I am seeking an experienced market researcher to help identify the most promising location (town or city) in England to base an online therapy practice. The practice will focus on providing individual therapy, specifically EMDR (Eye-Movement Desensitation and Reprocessing), CBT (Cognitive Behavioural Therapy), and ACT (Acceptance and Commitment Therapy), to ambitious women aged 30-50 experiencing low self-esteem, with a price point of £95 per session.
Key Objectives:
1. Identify towns/cities/counties with high demand for online therapy services, focusing on ambitious women aged 30-50.
2. Assess competition: Analyse how other online therapy providers are positioned in terms of pricing, services (EMDR, CBT, ACT), and digital presence in those regions.
3. Evaluate online directories: Analyse visibility and saturation of therapists in Psychology Today and Counselling Directory across the chosen locations.
4. Provide SEO and marketing insights: Identify relevant SEO keywords and regional differences in search volume and digital marketing trends.
5. Deliver top 3-5 location recommendations based on demand, competition, digital visibility, and alignment with the £95 per session pricing model.
6. Provide insights on client acquisition strategies, including the preferred marketing channels for the target demographic.
7. Include a competitive gap analysis to identify opportunities where competitors are underserving the market.
8. Provide regional economic data to ensure the target demographic can afford the pricing structure.
Ideal Deliverables:
- A comprehensive report that includes demographic insights, search volume trends, competitor analysis, and SEO opportunities.
- Key metrics such as search volume, competitor count, average session prices, and keyword competition.
- Customer personas for the target audience.
- Competitive gap analysis with recommendations on how to differentiate.
- Brand positioning recommendations based on competitive research.
- A clear recommendation of top 3-5 towns/cities for launching the online therapy practice, supported by data.
- Insights into the best client acquisition strategies for each region.
Key Objectives:
1. Identify towns/cities/counties with high demand for online therapy services, focusing on ambitious women aged 30-50.
2. Assess competition: Analyse how other online therapy providers are positioned in terms of pricing, services (EMDR, CBT, ACT), and digital presence in those regions.
3. Evaluate online directories: Analyse visibility and saturation of therapists in Psychology Today and Counselling Directory across the chosen locations.
4. Provide SEO and marketing insights: Identify relevant SEO keywords and regional differences in search volume and digital marketing trends.
5. Deliver top 3-5 location recommendations based on demand, competition, digital visibility, and alignment with the £95 per session pricing model.
6. Provide insights on client acquisition strategies, including the preferred marketing channels for the target demographic.
7. Include a competitive gap analysis to identify opportunities where competitors are underserving the market.
8. Provide regional economic data to ensure the target demographic can afford the pricing structure.
Ideal Deliverables:
- A comprehensive report that includes demographic insights, search volume trends, competitor analysis, and SEO opportunities.
- Key metrics such as search volume, competitor count, average session prices, and keyword competition.
- Customer personas for the target audience.
- Competitive gap analysis with recommendations on how to differentiate.
- Brand positioning recommendations based on competitive research.
- A clear recommendation of top 3-5 towns/cities for launching the online therapy practice, supported by data.
- Insights into the best client acquisition strategies for each region.
Natasha S.
100% (1)Projects Completed
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Last project
25 Sep 2024
United Kingdom
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