Market Analysis & Competitive Analysis

I have drafted a specification of questions. The report doesn't have to be long, just accurate in its references. We do need the report as soon as possible so if you could give some indication of how long it would take and cost that would be much appreciated. We have quite a lot of projects going so following this would be interested in commissioning more work.

Market Analysis & Competitive Analysis

We are a charity website looking to partner with university students, societies and student unions in the UK offering them volunteering placements.

We need a report that outlines the following in detail and referenced:

Our target market

University Students, University bodies, societies, student unions in UK- stakeholders (Targeted Customers)

The student market in the UK has a combined spending power of more than £15 billion. With the average student spending over £5,000 a year on non–essentials, the student market is a highly lucrative one. Students are certainly the most profitable group of 18-24 year olds with more leisure time and more money than any other sector of the youth market.

What are the demographics?

What is the size of your potential customer base?

Where are they? (Referenced Statistics)
- Dispersal across the UK
- Which Universities to approach first- and why? Expected list of Societies and Why listed this way
- Which student Unions to approach first- and why? Expected list of Unions and Why listed this way
- How best should we let them know who and where we are and what we have to offer? Expected detail which order to approach stakeholder and justifications

How can we know that there is a market for our volunteering services with students, societies and student unions?

And;

That this particular demographic are willing to pay for our volunteering services in the UK?

Consider the university student market (students, societies & Unions): Is it growing, shrinking or static?

What percentage of the market with our service be able to reach?

How will we be able to grow our market share?
Include charts and statistical references where necessary to demonstrate key points about our market potential at a glance.

Competition

Who else is doing what we are trying to do? (In the sense of targeting University Students)

Studentbeans
TheStudentRoom
NUS (National Union of Students)
Unii.com
Groupspaces.com
Extend(add) List comprehensively List of Competitors that target University Student Market

Briefly describe several of our nearest and greatest competitors. Include list above add COMPREHENSIVE LIST of Competitors that target University Student Market

What percentage of the market does the exhaustive list (each) competitor reach? Statistics and graphical representation

What are their (each competitors) strengths and weaknesses?

How do they do business, from their pricing(each competitors)

How do they do advertising? (each competitors)

What are general marketing approaches? (each competitors)

How would a new service to the market compete? Detailed Suggestions& Recommendations (with respect to each competitors)

How could a new service hope to do better? Detailed Suggestions& Recommendations (with respect to each competitors)

What indirect competition would this new service face? (with respect to each competitors)

How will this new service keep abreast of technology and changing trends that may impact your business in the future as an online platform? (with respect to each competitors)

Many thanks & Best wishes,

AA
Lucy Cavendish College,
University of Cambridge