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Post a project like this2558
£100(approx. $125)
- Posted:
- Proposals: 1
- Remote
- #1529839
- PRE-FUNDED
- Awarded
Description
Experience Level: Expert
Estimated project duration: 1 day or less
For a client, I need to find industry benchmarks to show a comparison table of all the different possible ways of distributing their brand message.
So for every single one of the below, I need the industry standard (as up-to-date and as reliable as possible) of:
Audience Reach (in CPM £: Cost-per thousand)
Engagement Rate (%)
Click-through-rate (%)
(Need data sources in appendix for all figures quoted)
1
- Facebook & Instagram campaigns
- Facebook and Instagram Paid boosting
- Traditional PR
- Advertorial placement
- Programmatic advertising
- PPC (SEO)
2
- E-commerce channels (e.g Amazon)
- Retail (in-store advertising)
3
- Community Ambassadors
- e-newsletters
- Social (facebook and instagram, organic)
- apps
- blogs
- microsites
- content hubs
- normal website
4
- celebrity endorsements
- co creating content in brand partnership (such as Uber, AirBnb)
- co creating content with a publisher
- placing content on brand partners websites (e.g uber/AirBnB)
- placing content in a channel (e.g netflix, amazon prime)
Always must follow the format of Reach (£CPM), Engagement Rate (%), Click through rate (%) as best as possible
Any previous Case studies can be used as benchmark - we're in Food and beverage space so this is our industry if required.
Must be delivered today.
Serious researchers that can deliver the tasks with minimal questions only please.
So for every single one of the below, I need the industry standard (as up-to-date and as reliable as possible) of:
Audience Reach (in CPM £: Cost-per thousand)
Engagement Rate (%)
Click-through-rate (%)
(Need data sources in appendix for all figures quoted)
1
- Facebook & Instagram campaigns
- Facebook and Instagram Paid boosting
- Traditional PR
- Advertorial placement
- Programmatic advertising
- PPC (SEO)
2
- E-commerce channels (e.g Amazon)
- Retail (in-store advertising)
3
- Community Ambassadors
- e-newsletters
- Social (facebook and instagram, organic)
- apps
- blogs
- microsites
- content hubs
- normal website
4
- celebrity endorsements
- co creating content in brand partnership (such as Uber, AirBnb)
- co creating content with a publisher
- placing content on brand partners websites (e.g uber/AirBnB)
- placing content in a channel (e.g netflix, amazon prime)
Always must follow the format of Reach (£CPM), Engagement Rate (%), Click through rate (%) as best as possible
Any previous Case studies can be used as benchmark - we're in Food and beverage space so this is our industry if required.
Must be delivered today.
Serious researchers that can deliver the tasks with minimal questions only please.
Sam F.
100% (9)Projects Completed
5
Freelancers worked with
6
Projects awarded
50%
Last project
3 Apr 2020
United Kingdom
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There is no 'industry benchmark' for this data. Companies have internal data which they don't provide to external sources as it's proprietary and valuable info..
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