Direct Marketing Manager & PR Part-time to start with

Direct Marketing Manager (Part-time to start)
The Role
• Work with the founder to develop business strategy, new products/services, and share ideas.
• Present our services to prospects via phone, video calls, email, and other electronic methods. (These are follow-ups with people who first contacted us via adverts or online.)
• Establish and nurture business relationships, including outreach to secondary schools.
• Contribute to online engagement across multiple platforms.
• Build online presence using both conventional and proven unconventional methods.
• Support offline marketing (we use this very effectively, e.g. postal campaigns).
• Coordinate aspects of online media presence: blog posts, Mumsnet, podcasts, YouTube, and other platforms.
• Present our courses to parents (mainly), and occasionally to schools.
• Assist with developing/proofreading marketing and school reports.
• Edit newsletters (using templates; printed and e-copy).
• Handle occasional light admin tasks.
The Ideal Person
• Educated, articulate, minimum A-level qualification.
• British, neutral English accent, well-spoken and presentable.
• Confident phone communicator.
• Based in London/Home Counties; able to meet/work from the office 2+ days a week.
• Ambition to lead a marketing team in future.
• Excellent knowledge of UK secondary education (as a parent, ex-student, or education sector worker).
Working Conditions
• Meet in person twice a week in/around London, Brighton, Horsham, Guildford, etc.
• Approx. 20 hours per week initially; flexible hours (e.g. start 11am or finish early).
• Potential to progress into full-time role and long-term career.
What We’re Looking For
• Intelligent, enthusiastic, and genuinely interested in the work.
• Not purely money-driven, but motivated by results and pride in doing quality work.
• Eager to help develop our marketing system (we provide templates, samples, and training in proven methods).
• Experience in education, sales, or marketing is helpful but not essential.
• Formal qualifications less important than ability, drive, and results.
• We’re scaling from mainly offline to mainly online provision, but will retain high-end offline teaching in affluent areas.
Key Aspects of the Job
a) Direct marketing – results-driven.
b) Generate engagement with high-quality marketing material.
c) Develop new and improve existing materials.
d) Present courses to parents who’ve enquired.
Skills Required
1. Confident, proactive, results-focused.
2. Presentable, well-mannered, articulate.
3. Excellent spoken English.
4. Smart appearance.
5. Comfortable with computers; able to value both online & offline marketing.
Remuneration
• PAYE or self-employed applicants welcome.
• £14–£16/hour to start (higher for top candidates with proven ability).
• Performance-related bonus.
• Strong career progression potential for ambitious candidates.
Who This Role Suits
• Parents seeking part-time work now, with potential for more later.
• Recent graduates eager to gain marketing experience.
• Semi-retired professionals who want flexible, meaningful work.
About the Company
Excel in Key Subjects provides out-of-school booster and revision courses (Saturday schools and holiday intensives) for GCSE and A-level students. Our students aim for top grades (A/A*) and Russell Group university places in Medicine, Engineering, Economics, Law, Architecture, etc. Since 2004, Aberdeen, Bristol, Cambridge Durham, Edinburgh, Exeter, Imperial College, Kings College, Warwick, UCL and so on.
Currently, all courses run online, with plans to resume in-person by next autumn.
How to Apply
1. Send a 60–120 second audio/video explaining why you’re applying and why you’ll thrive in this role. (Send as a link or MP3/MP4.)
2. Send your CV (saved as your full name) with the role title in the subject line. Example: Jane-Smith-Marketing-PR-Manager.
Applicants must be UK-based. We cannot respond to overseas applications.