Blended Learning: Market Research & Competitor Analysis – Denmark

General information for the business: Key Words: blended learning
/ socialised learning
/ communities of practice / competencies
/ soft skills
/ leadership, management, communication, change, team development / virtual management
/ talent development
Industry: Business
Geographical areas: Denmark
Data to include: GPi is intending to launch a new series of blended (online + face2face) training programmes for management-soft-skill development.

We are looking for a researcher to carry out a market analysis for Denmark by looking at customers, competitors and products. You need to:
• Provide proof of experience in researching markets / industries
• Speak the respective language to be able to read local reports
• Have a good understanding of soft-skill development, blended learning, training, eLearning and management development

The main parts to analyse are
a) Local L&D Markets (with international / English focus)
* Market size
* Market growth rate
* Outsourcing trends

b) Customers
* Customer overview
• Top10 list: industries
• Main business regions
• Corporate vs SME, number of employees
• Amount of L&D spending
* Customer needs & wants

c) L&D Competitors
* Numbers
* Business Model
* Products they offer
* Market innovation

d) L&D Products
* Products, services, solutions which are already existing in the market
* Price
* Popularity

e) Personal recommendations
* Personal thoughts, ideas, gut-feeling on what to consider
Extra notes: After having confirmed deal on PPH, the steps are as follows:

1. We will provide you with some essential information

2. Online meeting with all researchers to
- clarify topics and areas of interest
- inform about communication & administration (e.g. DropBox)
- add any additional areas if necessary

3. Finalise research